Introduction:
Search Engine Optimization (SEO) can feel overwhelming, especially for beginners. With constantly evolving algorithms, technical concepts, and marketing terminology, understanding SEO requires familiarity with a wide range of terms. Whether you are a business owner, marketer, or entrepreneur, knowing these SEO terms can help you make informed decisions and communicate effectively with professionals.
In this SEO glossary, we explain the most common SEO terms in simple language. This guide is especially useful for businesses working with or planning to hire a professional seo company in Bangalore to improve their online visibility and digital growth.
What Is an SEO Glossary?
An SEO glossary is a collection of commonly used SEO terms along with their definitions. These terms cover everything from how search engines work to how websites are optimized for better rankings.
A reliable seo company in Bangalore often educates clients using such glossaries to ensure transparency and clarity throughout the SEO process.
A–C: Basic SEO Terms
Algorithm
An algorithm is a set of rules used by search engines like Google to determine how web pages are ranked in search results. Algorithms consider hundreds of ranking factors such as content quality, backlinks, and user experience.
Alt Text
Alternative text describes images on a webpage. It helps search engines understand image content and improves accessibility.
Anchor Text
Anchor text is the clickable text in a hyperlink. Using descriptive anchor text helps improve SEO and usability.
Backlinks
Backlinks are links from other websites pointing to your website. High-quality backlinks are one of the most important ranking factors. A trusted seo company in Bangalore focuses on ethical link-building strategies.
Black Hat SEO
Black Hat SEO refers to unethical practices that violate search engine guidelines, such as keyword stuffing and buying links. These tactics can result in penalties.
Bounce Rate
Bounce rate is the percentage of visitors who leave a website after viewing only one page. A high bounce rate may indicate poor user experience.
C–E: Content and Crawling Terms
Canonical URL
A canonical URL tells search engines which version of a page is the primary one when duplicate content exists.
Click-Through Rate (CTR)
CTR measures how often users click on your website after seeing it in search results. Higher CTR often leads to better rankings.
Content Optimization
Content optimization involves improving content quality, keyword usage, and structure to rank higher in search engines. A seo company in Bangalore ensures content aligns with search intent.
Crawling
Crawling is the process by which search engine bots discover new and updated web pages by following links.
Domain Authority
Domain Authority is a score that predicts how well a website is likely to rank on search engines based on backlinks and credibility.
F–H: Technical and Performance Terms
Featured Snippet
A featured snippet is a highlighted search result displayed at the top of Google’s search results. Optimizing for snippets increases visibility.
Google Analytics
Google Analytics is a tool used to track website traffic, user behavior, and conversions.
Google Search Console
Google Search Console helps monitor website performance, indexing issues, and search visibility.
Header Tags (H1, H2, H3)
Header tags organize content and improve readability. Proper use helps search engines understand page structure.
HTTPS
HTTPS is a secure version of HTTP. Secure websites are trusted by users and favored by search engines.
I–K: Indexing and Keywords
Indexing
Indexing is the process of storing and organizing web pages so they can appear in search results.
Internal Linking
Internal linking connects pages within a website, improving navigation and SEO performance.
Keyword
A keyword is a word or phrase users type into search engines. Keyword research is a core activity of any seo company in Bangalore.
Keyword Density
Keyword density refers to how often a keyword appears in content. Overuse can harm rankings.
Keyword Intent
Keyword intent explains why users search for a particular term—informational, navigational, or transactional.
L–N: Local and On-Page SEO Terms
Local SEO
Local SEO focuses on improving visibility in location-based searches. A seo company in Bangalore uses local SEO to help businesses rank for city-specific searches.
Meta Description
A meta description is a short summary of a page shown in search results. It impacts click-through rates.
Meta Title
The meta title is the main headline shown in search results and a critical on-page SEO element.
Mobile-First Indexing
Search engines primarily use the mobile version of a website for ranking and indexing.
Nofollow Link
A nofollow link tells search engines not to pass ranking value to the linked page.
O–R: Optimization and Ranking Terms
Off-Page SEO
Off-Page SEO includes activities outside the website, such as backlink building and brand mentions.
On-Page SEO
On-Page SEO involves optimizing content, HTML tags, and internal structure.
Organic Traffic
Organic traffic refers to visitors coming from unpaid search engine results.
Page Speed
Page speed measures how fast a webpage loads. Faster pages provide better user experience and rankings.
Ranking
Ranking refers to a website’s position in search engine results pages (SERPs).
S–Z: Advanced SEO Terms
Schema Markup
Schema markup helps search engines understand content better and display rich results.
SERP
SERP stands for Search Engine Results Page—the page shown after a search query.
Sitemap
A sitemap lists all important pages of a website to help search engines crawl and index efficiently.
Technical SEO
Technical SEO focuses on backend optimizations like site speed, crawlability, and security. A seo company in Bangalore performs regular technical audits.
White Hat SEO
White Hat SEO follows ethical practices aligned with search engine guidelines.
XML Sitemap
An XML sitemap helps search engines find and index pages faster.
Why Understanding SEO Terms Matters
Understanding SEO terminology helps businesses:
Communicate better with SEO professionals
Make informed marketing decisions
Track SEO performance effectively
Avoid unethical practices
When working with a professional seo company in Bangalore, having basic SEO knowledge ensures transparency and better collaboration.
How an SEO Company Helps Businesses
A reliable seo company in Bangalore simplifies complex SEO concepts, educates clients, and implements strategies that deliver measurable results. From keyword research to technical optimization, SEO experts manage every aspect while keeping clients informed.
Conclusion
SEO doesn’t have to be confusing. By understanding common SEO terms, businesses can better navigate digital marketing strategies and work more effectively with professionals. This SEO glossary serves as a foundational guide for anyone looking to improve online visibility and search performance.
Partnering with an experienced seo company in Bangalore ensures that these SEO concepts are applied strategically to drive sustainable growth, higher rankings, and increased organic traffic.